01 / Overview
A faster storefront for a luxury retail brand, rebuilt to stay quick even when a big advertising campaign sends a lot of visitors, without losing its search rankings.
We rebuilt this luxury retail brand's storefront frontend separately from its backend commerce system, which let us focus purely on speed and page experience without being limited by the older platform underneath. The result is a site that loads fast and adapts content by region.
02 / Approach
03 / Challenges
The brand needed to keep its search rankings intact while moving off a traditional, all-in-one CMS. That meant carefully preserving how content was indexed while improving load times.
04 / Results
Page load times dropped noticeably and the client saw a real improvement in ad-spend efficiency, thanks to faster pages and better mobile conversion.